Legendary Publicist – Max Clifford

Everyone knows celebrities need a good publicist to help them deal with media and publics. When it comes to the well-known English publicist in entertainment industry, Max Clifford, of course, is the one who should be discussed.

On 13 March 1986, The Sun carried as its main headline: FREDDIE STARR ATE MY HAMSTER - one of the most famous British tabloid newspaper headlines of all time. The story was invented by Max Clifford which is untrue, but the story brought Starr much publicity for his forthcoming tour. This was one of the first example where, rather than PR agents managing what went into the media or confirming a journalist's storyline, Clifford created a fast-selling story which he sold to the media, and its counter line follow-up

Max Clifford has represented various clients, including talented TV show judge Simon Cowell; Liverpool left-wing politician Derek Hatton, for whom Clifford created an affair in order to change his image; Big Brother celebrity Jade Goody and Shilpa Shetty. Although some of them are controversial, I still have to admire he does know what the publics’ needs and gives to them at the right time.

Here are 10 tips given by Max Clifford. If you want to become a famous person or celebrity, these are ways to start with gaining publics’ attention:

• Appear on a reality series
• Enter a talent contest
• Be abysmal on a talent show
• Gain fame by association
• Date a celebrity
• Flaunt your body
• Date a Royal Family member
• Make a home sex video
• Be a success on MySpace
• Be in the right place at the right time

Becoming a celebrity doesn’t connect to fortune and success, recently Max Clifford points out “Fame is empty, meaningless.” However, if Fame is meaningless, why there are still a large number of people is attempting to upload their personal life on cyber society.