Corporate social responsibility (CSR) is not new, it is basically the role that the company plays serving many stakeholders and particularly support the world and the society; it risks the same practical and linguistic fate as other trends in business and popular culture; it affects the reputation of a corporation.
UK Cosmetics Brand The Body Shop is a typical corporate has a great focus on CSR building. It launched a bunch of campaigns to show its care about the whole society and the world environment.
The Body Shop instituted pioneering social audits in the mid-1990s, and now regularly promotes its values such as Community Trade, reflecting its avowed practice of trading with communities in need and giving them a fair price for natural ingredients or handcrafts they purchase from these often marginalized countries.
It also launched campaigns such as “Against Animal Testing” and ”Help Stopping The Domestic Violence”.
Also, we can easily see a lot of campaign related to CSR in other UK corporate such as Morisson and HSBC.
In other part of the world, Nikon, Air France, IBM, etc. also pay more attention on CSR as they can realize it affects the reputation and image.
CSR tends to be a trend as a global responsibility.
