Artists want to be in UK’s Top 4? Perform on the X-Factor!

It is simple as that really, unfortunate but true! If you take a look at the ‘The Official UK Top 40 Singles Chart’ you'll notice that the top 4 on the chart are all the performers that have sang at the well known talent show ‘The X-Factor’.

After tonight’s show, N-Dubz, a MOBO award winning hip hop group from London had made it clear that if all 4 performers did not appear on the X-Factor, they feel confident that they would be Top 1.

I think it’s clear that people are influenced by this show. Or do you think it is a coincidence that this is happening? It is of course a really good way for artists to perform and be viewed by millions, if they see the X-Factor as a good way of promotion, then why not? I get that, but what happens to all that don’t get a chance to sing on the X-Factor? Like N-Dubz stated on the show earlier tonight, do they have to perform on the X-Factor to be a Top 1?

And by the way, the last time I checked, X-Factor was still a show who promises to find a person which has a voice, can sing and make a record. Yes, that means acts like Lucy, Jamie and Miss Frank. Some may argue that they are not the best singers in the competition, but I think the vast majority would agree that they at least have a voice, whereas those annoying little twins, John and Edward, also known as ‘Jedward’ do not! They are the most anticipating act for the majority who watch the show, definitely the most energetic but do not have a voice.

Simon Cowell made it clear from day 1 that they were rubbish and we all saw Cowell giving them no feedback and nothing good to say, but still saved them the previous week by getting eliminated. Is it because they have the most attention from the press? That people are looking forward to seeing them every week? Hear the judges argue over them?

I think it is, and Simon Cowell (later called by many Simon COWARD) played his cards right. More Jedward means more viewers... So it is all about the money, maybe the talent just doesn’t come first! See what PR does!! Even too much negative publicity can save you!

And if you don’t believe how hilarious, annoying and talentless Jedward are, I’ll leave you with one of my favourite videos of them at their first autidion.

Enjoy, and I really look forward to your comments.

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Social Media as a new Communication Tool for PR

PR is the practise of managing the communication between an organisation and its publics according to Wikipedia. It is about contributing to the effectiveness of organizations by improving organizational relationships and facilitating public conversations and debate. So we would agree that PR and communication have a very strong bond.

So now I question, why should PR take social media seriously?

When discussing about PR communication techniques, the majority assume you are talking about media relations and how you will get a journalist to write about your organization, product or idea, whereas others will say it vastly includes events or lobbying. So do people, including yourself believe what you read mostly over word of mouth or debates with people talking about something you’ve heard?

A blog post called 'Why PR should take Social Media Seriously' points out exactly why Social Media is effective and a communication technique that should be taken seriously. I agree with all three terms, as

1. It is more believable and trustworthy than what the media write
2. It is fast, efficient and now can be accessed through your Smartphone, and
3. It has leverage

Twitter especially has been the most successful in the case of PR, as it is used as micro blogging which can share information and create debates instantly and also listen and respond to what people are saying. Although a blog provides more information, Twitter is easier to fit into our increasingly busy lives. It wouldn’t be a bad idea if Facebook was also used in order to increase customer satisfaction, which is considered as good PR. I strongly believe that social media is the present and the future of strong PR communications.

The choices are endless, take a pick at what suits you best to achieve the most out of PR communication!

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