Google，you need a PR in china!

Google, you need a PR in China!

After the news google may leave china 12th Jan, with the announcement of cyber attacks and slogan of no evil. The world is on your side now. But, it still to early to cheer now, this war just getting worm up. You can't win the battle unless most Chinese know who you are fighting for. Or, nothing will be different.

Dear Google, we both know that China government do not welcome the companies like you, who can bring free speech to every single Chinese. they love every thing under their controls very much. To outside world, we have fire wall, we shut the youtube, blocked facebook, stopped twitter, and now, we are kicking Google away. Sure, why can't we?

The people who knows what Chinese internet environment likes are cheering for your announcement ----- Google may leave china. This announcement just slat on Chinese government's face. But the question is Do Chinese know that? Do they know who are you fighting for?

Let's put Chinese official research report away, no one going to believe it, even child know they never tell truth. In china, there are 384 million of net citizens who may care what did you do, and they are just one part of 1400 million population in china. To let them know you are fighting for them, Google still has a lot of works to do.

While Google is satisfying what they done, Chinese government already started his campaign.

You certainly know that 99% of Chinese media is under government control, and they are telling government's idea, and 50cents are always lock and load.

please let me introduce the way our government will go. it is a classical 3 step campaign.

1: Related it with polity.

they are splitting our nation! they are send by western country, coming to destroy our society because our bright future will damage them. they don't want us to proud ourself!

Those are common idea. our government are always trying to stir up nationalistic sentiments when they can't find a ethic reason for doing things. those slogan works.

2: Split people

this event is under a few evil guy's lead, the rest of them are the people who has been tricked. This is some bad habit comes from culture revolutionary. They forcing you to choose your side. follow your wish, you are terminated. But you still welcome if you stop following it, you are the people who has been tricked and you can wake up anytime. Some heroes will be made at the same time.

3: Harmonious it!

whatever you are, or whoever you are, you are the past. Leave or dead is your problem. Chinese society is a harmonious society, nothing unharmonious is allowed. you are finish, you are done, bye.

The first step is blowing now. here are some translate from Chinese newspaper Globe. It has a good reputation in China. Or, it was.

Chinese will not follow Google, 19th Jan 2010. this news is telling Google trying to slip China.

Google stop saying leave China 20th Jan 2010. this is talking that Google just looking money,not as what he saying--- no evil. Google is evil.

Google as spoken man of white house is not welcome everywhere in the world is talk as the world, Google is a spoke man for white house.

Google, you need take some lessons says Google don't understand Chinese culture at all.

The news like those, 2-4 reports/news a day. how long will it need to change Chinese's opinion?

I should also tell the translation trick. Not all of us can read internet freely, and not all of us understand English. Every foreign news comes to china will be "officially" translated. truth has been twisted in the process. From Google may leave China translate into Google is leaving China. Google still have a chance to stay translate into Google is not leaving. They translate the whole news in a wrong way. Here is an example of translation trick

Google, what will be different if you are kicked off China by Chinese? You may not do evil in China, someone else will. Such as Baidu (she is a bitch). What is the different? I can tell you a truth. Chinese deeply trust economic will help them live better. But even GDP grow that fast, Young man are still hardly to by a house for themselves, and house is the start of family in traditional mind. They are confusing. Young man like me, we've seen how our own government block our internet. If we want to put something online, those words needs to be looked through by "some guy". That is why we created Caonima, Hexie and so on. There is a angry, you may want to use it.

Google, I trust you. And you have the ability to tell the truth, and protect the people who is telling the truth. Use your PR and tell Chinese the truth. Chinese people in deep is on your side, you know it.

Your sincerely

A Chinese net citizen

READ MORE - Google，you need a PR in china!

Does God exist is a failed campaign

For those believers, it doesn't matter that the God is real or not, they believe. And for the people who don't believe, do they care?

I joined a table talk in Alpha Church, and watched a video from Does God exist debate. This guy named Gan, and he is trying to prove Jesus Christ is not only a human, but also a God. And consider that he is the son of God, If Jesus Christ real exist as a god, the God is exist, and we should follow him. This point of view makes me really confuses. What is the logic relation between God exist and we should follow him? Negative! Thousands years ago, we have been proved Budda ( Siddhattha Gotama) is real exist. We know where was he born, where did he grow up, what did he do, we even have his body. Does it means we have to believe Buddhism? Certainly not. And this guy even trying to find some evidence for Matthew, or the New Testament. I mean, what does those book writing for?

By the way, I don't understand what this campaign for. To have more members or just create some debates?

Let think from another view, the God's view. Does God want people believe him? The answer is no. The God doesn't want us believe him, The God want us to believe what he says. He definitely don't want people believe him because he is omnipotent. He can just create some believers if he wants. The wish of the God is let us following the ethic rules he created so that we can have a better life. Church called that Agape Love.

I means, neither the God or I care that does god exist. What does this campaign for?

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A Focus on PR in Scotland

As is the case for all sectors of the UK media industry, London is the centre of all activity and it appears that the PR industry is no exception to this. UK PR agency lists such as the top 150 list complied annually by PRWeek are always dominated by the London based firms. As someone who is equally interested in building a career in communications as much as avoiding ever having to relocate to London, I am therefore intrigued to gain a better insight into the state of the PR industry in Scotland.

As discussed in this video interview with the head of Chartered Institute of Public Relations (CIPR) in Scotland, there is a large PR and communication sector within Scotland, with the CIPR having 750 individual members alone. The CIPR Scottish Awards held at the end of last month also demonstrate the great communication work going on within this country that is worth more analysis and recognition. A couple of agency names appear to be emerging as key players within the Scottish PR sector as demonstrated by the rundown of awards at the ceremony.

Stripe Communications, named ‘outstanding agency of the year’, was set up in Edinburgh in 2006 building up an expertise in Corporate Reputation Management, Internal Comms and Promotional and Brand PR for clients in a range of sectors- from retailers such as Grolsch to work with the Scottish government. The campaign they developed for Scottish charity Shelter, Hometime Scotland was described as ‘a gift for a campaigning journalist on a tabloid paper’ by Daily Record reporter Annie Brown, being credited for its innovative strategies of engaging with a younger audience through the media and developing strong social networks.

Weber Shandwick, ‘The UK’s leading multi-specialist PR agency’ also has a strong Scottish presence having been established for 25 years with offices in Glasgow, Edinburgh, Aberdeen and Inverness. With their tagline ‘Advocacy Starts Here’ they have worked to develop strategic public policy advice and government monitoring systems for clients since the establishment of the Scottish Parliament.

Despite the challenges of a changing media and economic climate mentioned in this clip, the Scottish PR industry therefore appears to be in a healthy state with the rise and continued success of companies such as Stripe Communications and Weber Shandwick indicates. An interesting point of note, however, is that there were no entries in the Public Affairs category at the awards ceremony suggesting a possible area for growth in this area of Scottish PR.

READ MORE - A Focus on PR in Scotland

Slam Dunk "10 days after" campaign

It isn't a new campaign, it was on December 2004. And i read it in 2008. Right at the moment i read it, the feeling just come back. The day that I run to home after school every day for watch Slam Dunk on time; The day we play basketball after school, name ourselves as Slam Dunk character; The day we practice our basket skill at home. Seemed I am back to 12 again. I put the web link everywhere that I knew, and phone my friend:" hey! let's play basketball! right now, in school, as we were."

If you want to know why so many Chinese guy play basketball, please read it.

here are some useful links: Wikipadia some video free comic (best suggestion)

OK, in memory of my love, slam dunk. here are the 10 days after campaign, 6 video. really heart warmed, and really successful, a very very well done PR campaign. could put into EXCELLENCE..........

This 6 video will tell what is the aim, what is the objective, what is the tactics, how does it star, how does it media covered, how does blog works within, how does the message passed, how many people came and what did they do, everything is in. It will take a while to watch, but it's worth.

here they are

Finally, is my favorite picture.

Saying:" Because I am a basketballman "

READ MORE - Slam Dunk "10 days after" campaign

All that glisters is not gold

Was it the lure of gold for a country that has never produced an individual track world champion before, or total ignorance of issue management that clouded Athletics South Africa’s (ASA) judgement?

ASA’s handling of the gender verification tests of the South African runner Caster Semenya, who won gold in the women's 800m at the World Athletics Championships in August, ended in suspensions and recriminations.

The Board of ASA and its president, Leonard Chuene, were suspended by the South African Sports Confederation and Olympic Committee in the wake of the Semenya scandal that also damaged relations between ASA and the International Amateur Athletics Federation (IAAF).



The issue escalated into a crisis.




Instead of acknowledging the concerns about Semenya’s gender and identifying issues that may develop, ASA decided to ignore them.

Rather than being in charge and setting priorities for how to address the issue, they found themselves back tracking, trying to cover up and eventually being exposed.

Had they analysed the consequences and its possible repercussions proactively, all involved (the athlete, the organisation and the country) would not have found themselves embroiled in a crisis.

READ MORE - All that glisters is not gold

When the photo becomes the story

The controversy over the French soccer team’s goal against Ireland was discussed by heads of state at a summit in Brussels. FIFA (soccer’s governing body) commented on the integrity of the game.



Newspapers across the world, social network sites and broadcast channels reported repeatedly on the incident showing a sequence of visual images of Henry – all of them telling a story.




The Internet image that mocks Henry’s deed.



Without any words or explanation the image on the right identifies the country (flag of France), the issue being sports related (the cockrell is the French sports symbol) and the hand (the incident).

Do PR practitioners give enough thought to how photographs, images or signs can detract or add value to their stories? Do they overlook the immense impact of visual images - a medium that transcends culture and language and can evoke instant recognition and emotion?

The power of visual images to highlight news stories should be proof that it is not only words and meaning that will make or break reputations.

As Al and Laura Ries said in their book, The Fall of Advertising and the rise of PR, “You can argue with words, but you cannot argue with a picture”.

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CSR – Global Resposibility

Corporate social responsibility (CSR) is not new, it is basically the role that the company plays serving many stakeholders and particularly support the world and the society; it risks the same practical and linguistic fate as other trends in business and popular culture; it affects the reputation of a corporation.

UK Cosmetics Brand The Body Shop is a typical corporate has a great focus on CSR building. It launched a bunch of campaigns to show its care about the whole society and the world environment.

The Body Shop instituted pioneering social audits in the mid-1990s, and now regularly promotes its values such as Community Trade, reflecting its avowed practice of trading with communities in need and giving them a fair price for natural ingredients or handcrafts they purchase from these often marginalized countries.
It also launched campaigns such as “Against Animal Testing” and ”Help Stopping The Domestic Violence”.

Also, we can easily see a lot of campaign related to CSR in other UK corporate such as Morisson and HSBC.

In other part of the world, Nikon, Air France, IBM, etc. also pay more attention on CSR as they can realize it affects the reputation and image.

CSR tends to be a trend as a global responsibility.

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