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Tuesday, November 24, 2009

Slam Dunk "10 days after" campaign

It isn't a new campaign, it was on December 2004. And i read it in 2008. Right at the moment i read it, the feeling just come back. The day that I run to home after school every day for watch Slam Dunk on time; The day we play basketball after school, name ourselves as Slam Dunk character; The day we practice our basket skill at home. Seemed I am back to 12 again. I put the web link everywhere that I knew, and phone my friend:" hey! let's play basketball! right now, in school, as we were."


If you want to know why so many Chinese guy play basketball, please read it.
here are some useful links: Wikipadia some video free comic (best suggestion)

OK, in memory of my love, slam dunk. here are the 10 days after campaign, 6 video. really heart warmed, and really successful, a very very well done PR campaign. could put into EXCELLENCE..........

This 6 video will tell what is the aim, what is the objective, what is the tactics, how does it star, how does it media covered, how does blog works within, how does the message passed, how many people came and what did they do, everything is in. It will take a while to watch, but it's worth.

here they are













Finally, is my favorite picture.
Saying:" Because I am a basketballman "

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