Don´t make him look "gay, gay"

Entertainment public relations seem to be a never ending field of question dodging and fakery. One can only imagine the time and effort that goes into hiding a Mariah Carey pregnancy or rebuilding Russell Crowe’s image after one of his violent outbursts.

I should therefore not have been that shocked when I read a letter from Out’s Editor-In-Chief Aaron Hicklin where he spills the beans about a recent encounter with Adam Lambert’s publicist.

The background to the story is that when American Idol sensation Adam Lambert, who is openly gay, showed up for an interview with the famous gay magazine his publicist had a moment alone with the reporter where he proceeds to tell her not to make the interview to “gay” or “gay, gay”.

The editor in chief sent an open letter to Lambert which was published on a gossip blog site run by openly gay Perez Hilton. Hicklin´s letter was followed by one from the reporter, Shana Naomi Krochmal, where she explains the situation.

Now of course we have something of a PR shit storm that the aforementioned publicist will have to deal with. A tiny little comment was sent out by Lambert who doesn’t think any of this is a big deal but instead of a nice cover shoot and interview the focus in now completely on exactly how gay Lambert really is. This means pictures of him kissing his ex-boyfriend will resurface as well as other pictures of him in full “gay gay” swing.

Nice job Mr. Publicist, you’ve made the profession proud.

By the way, how gay do you think Lambert´s sexually charged AMA performance was, just “gay” or “gay, gay”?

Íris Alma Vilbergsdóttir