Corporate social responsibility (CSR) is not new, it is basically the role that the company plays serving many stakeholders and particularly support the world and the society; it risks the same practical and linguistic fate as other trends in business and popular culture; it affects the reputation of a corporation.
UK Cosmetics Brand The Body Shop is a typical corporate has a great focus on CSR building. It launched a bunch of campaigns to show its care about the whole society and the world environment.
The Body Shop instituted pioneering social audits in the mid-1990s, and now regularly promotes its values such as Community Trade, reflecting its avowed practice of trading with communities in need and giving them a fair price for natural ingredients or handcrafts they purchase from these often marginalized countries.
It also launched campaigns such as “Against Animal Testing” and ”Help Stopping The Domestic Violence”.
Also, we can easily see a lot of campaign related to CSR in other UK corporate such as Morisson and HSBC.
In other part of the world, Nikon, Air France, IBM, etc. also pay more attention on CSR as they can realize it affects the reputation and image.
CSR tends to be a trend as a global responsibility.
If we look at the history, we might say that the concept of CSR (don't take the name per se) is a cyclical activity that emerges as a reaction to the intense developement. Examples of US laws for controlling the corporations in the late 19th century, during the industrialization, corporations' contribution to general welfare after the postwar developement, and now the 'trend' of CSR as a response to globalization and all the risks implied by it, are the proof for the cyclical aspect of CSR.
ReplyDeleteAlthough I view The Body Shops CSR programmes as being more 'genuine' and ethically viable than most, I generally hold the impression of CSR activity of the larger corporations such as Nike or Cadburys as marketing tactics to keep in the public favour, particularly after exposure to scandal to do with very unethical practice. I almost view CSR as a sure indication that a company has something to be guilty about.
ReplyDeleteThe only benefit from CSR is, it help people grow local economic environment. However,people always talk about how human's industry destroy environment, how high technology damage ourself, but they never stop. Money is everything, is that right?
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