Does British Royal Family have a PR team to build and conquer its reputation?

Over the past hundred years, members of the Monarchy needn't have done much to gain his or her reputation; the Commonwealth nations should and must show their respect and loyalty to the Monarchy. This has changed however since the media stopped reporting positive stories.

With the scrutiny of the Paparazzi and new media, the Royal family couldn’t help but hire a PR team to assist them in controlling the conflict and maintain their reputation on a daily basis. By working with paparazzi and media they have been able to achieve this to some degree; the Paparazzi relies on their story to feed the public, meanwhile the Royal Family needs the paparazzi and media to report on the stories that they wish to be publicized.

I imagine the Royal Family must have good PR team to help them deal with the public. If we type ‘Royal Family’ into any search engine, the first result is the official website of the British Monarchy. The website shows what the Royal Family has done, including hundreds of public engagements yearly throughout the United Kingdom. They also travel abroad, on so-called state visits, to draw public attention to amicable relations within the Commonwealth and between other nations. With a good PR team organising photo shoots, writing press releases and managing their website; the Royal Family can draw public attention through media efficiency.

However, it is not simple and easy to be a PR team for the Royal Family.

Not every member of the Royal Family can behave suitably at all times in the public eye, particularly the young generation. The relationships of the Royal Family always interest the public, and this is why the paparazzi love to chase and report on the private life of the Royal Family. Prince Harry, the problem of the PR team, is an impressive example who earned his rebellious reputation in his youth and was labeled ‘wild child’ in the tabloid press. He was found smoking cannabis and has clashed physically with the paparazzi outside a nightclub. He later issued a public statement apologising for his actions. Some news like this cannot be found at their official website, but can be everywhere on the front pages.

The political power in PR is like a double-edged sword which allows PR team to carry out any campaign and handle conflicts easily through the media, especially the ones with specific preference, but can also be barriers for PR team to limit their ability. If the young generation can give a break for the PR team, they will really appreciate their highness.

Prince Harry outside Pangaea nightclub. © Matrixphotos.com