“Listed companies in Nasdaq（National Association of Securities Dealers Automated Quotations） are bored” was said by Jiang Nanchun who is the CEO of Focus Media, the most famous leading digital media group in China, and also the first Chinese media stake share that was involved in Nasdaq. He has invented the “moving staircase advertising”, when people are waiting for moving staircase, there is a screen of AD helps them to spend waiting time.
What kind of Industry of Focus Media is?
Jiang Nanchun said:” digital media industry or services. Neither of it, we are just the boring industry, which help people to dismiss their vacuity”
Jiang Nanchun talked with humorous, however it is easy to understand that he thinking and create new idea at any time.
In summary, he said: “all the strategy comes from the observation of details, it is the suspecting spirit.” I think it is right, most of people when we are waiting for a moving staircase, we just want the moving staircase come soon, did not find the value of vacuity in specific space. In another words, mass media wins by the content not by the means, no matter what kind of media tool we use; to disseminate information is the basic measurement.
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