“Never before has a date in history been so significant for so many cultures, so many religions, scientists, and governments. “2012” is an epic adventure about a global cataclysm that brings an end to the world and tells of heroic struggle of the survivors”, says the official website of the film.
I guess almost everybody heard about this movie. I myself heard so many things and watched different trailers. I was eager to see it but it was such a great disappointment for me. The movie is considered as the most expensive one, the cast is really good and computer tricks are amazing. But in my opinion, the best thing about this movie is just excellent PR campaign. The success of the movie mostly depends on how it will be promoted and what kind of PR campaign it will have and it will cause a good attendance. One of the reasons why this movie causes so much interest is that it is a well-known date.
I think it is the issue of the taste but for me it was just wasting my time, nothing more than excellent PR.
2012 has been heavily promoted in the media,and some of the visual effects of the movie look impressive. However that is not enough to make me want to see the film. We've had this type of movie before (independence day, war of the worlds and the day after tomorrow all spring to mind) 2012 is just another in the long line of natural disaster movies... 'been there,done that,got the t-shirt'
ReplyDeleteAgree, I think this movie has been over promoted so that it can be easier to let people down when they see the real movie.
ReplyDeleteall big budget movies from hollywood get a high budget for promotion too...after all, they have to recover the costs.
ReplyDeleteand yes, 2012 is the armageddon after newton and others.
Of course it's a well structered and plannified campaign of communication in general terms. But I want to add something more about these movies: they generates high rates of impact and terror in people of all around the world. I think we can consider it as a tool of an emotional appeal, in which people feel insecurity and have the need of acquire information (even from an artificial Hollywood story) to feel more confident towards a fact that is out of our control.
ReplyDeleteI'm absolutely sure that the last rumours that started in Internet in the last weeks are just a part of a PR campaign. They incite people to think about the idea that in 2012 the world will dessapear. In response from that, even the NASA had to announce that it's a complete error, and they started a crusade against apocalypse prophets in the same terms of communication. Probably they feel the need of practice communication and PR as well in order to defend the honesty and truth of their scientific work.