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Monday, November 16, 2009

Spring Brother Campaign

Who is the most popular guy in china? film star? politicians? no! the most popular guy in china is the guy in this picture, the "spring brother". this campaign star at 2007 and still developing. more people coming in every day.

This campaign create by public, developed by public, broadcast by public. there isn't any business enrolled. this rule of this campaign is speak out your story with spring brother. and there are some definition every gamer must agree, I'll talk later.
the chinese word in the picture means: convert me, you will live forever


key words:

"spring brother" his name is 李宇春(Li Yu Chun), man of man. the word "chun" means spring, and brother here means the big man, the one.
Li Yu Chun: she is a female singer star in china. famous by her middle-sex face. and she will become "he" when his name is "spring brother"
80's and 90's 80's = born in 1980-1989 90's = born in 1990-1999.

backgrounds :

there was a big argue between 80's and 90's. it start with some of the 90's define themselves as Non-mainstream, they drink and smoke, wear neutroclothes to hide their sex, treat sex as nothing, keep sending their anti-socialist statemens to internet. those behavior make 80's angry. and they decide to give them a lesson online. but nobody win that battle, because neither 80's nor Non-mainstreams are well organized. 80's need a leader, or at least a slogan .

the second war began when Li getting famous in female singer campaign. her fans are mostly made by 90's.One more time, those crazy empty-heads piss off 80's. This time, 80's decide to make up a spring brother in order to against. Li become a victim in this battle. or say, this is the time that "spring brother" coming to our world and become a savior.


Now, the story is on, now.
the campaign is: made spring brother real exist. it's all began with a slogan: spring brother is a real man (man of man). all the stories, photos, slogans and anything can prove he is a real exist as a man are well come.
the second war began when Li getting famous in female singer campaign. her fans are mostly made by 90's.One more time, those crazy empty-heads piss off 80's. This time, 80's decide to make up a spring brother in order to against. Li become a victim in this battle. or say, this is the time that "spring brother" coming to our world and become a savior.

Now, the story is on, now.

the campaign is: made spring brother real exist. it's all began with a slogan: spring brother is a real man (man of man). all the stories, photos, slogans and anything can prove he is a real exist as a man are well come. then, every thing comes very nature, people comes and leave a word about him. such as he is a cool man, and i'm one of his fans. than, things become interesting. more and more people trying to make a interesting word so that it will be carry out by every internet user. it's hard to translate to english because the culture things, the words go the following way:
Spring brother is a real man
no one can be more manlike than spring brother
he is a man of man
a man of man of man
a man of man of man of man
a man of man of man of man of man
..................................
and lots and lots very creative picture are post on the internet. (they use Photoshops to PH him)


the slogan on this picture is: there is no different between boys and girls, one child police. this slogan is made by gov, for against the born rate between male and female (116:100).

those pictures and slogans continued 2007 and 2008. try search :spring brother in google image. but in 2009, people found there is nothing to talk, all the words have been done. but they want this campaign continue. the spring brother transformed. it become a sprit as the frist picture. convert spring brother, live forever; convert spring brother, never get lose; convert spring brother, pass all exams. etc. it becoms a culture thing now.
P.S. Li doesn't respond this voice in this 3 years. did she enjoy it? or she belive spring brother? only spring brother knows.

1 comment:

  1. sorry ,the title is "Spring brother" campaign in china. it lost when i doing ctrl-c job from my blog....

    ReplyDelete

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