Finally Glasgow City Council has realised the power of public relations and how essential it is to establish a relationship with their community.
In a bid to stop graffiti in Glasgow they have decided to fight fire with fire and bring in Sam Bates, an extremely skilled graffiti artist. This P.R strategy has at long last created an understanding between graffiti artists or ‘vandals’ and the local community. To Glasgow City Council it is a win-win situation.
I am completely flabbergasted as to why this approach has not been used before. I was discussing it with my delightful mother who chirped “that’s the suggestion you made when you were eight.” What can I say, I am a child genius. Either that or the fact it was so obvious an eight year old could come up with the ever so simple idea.
My point. By bringing in Sam Bates, Glasgow looks nicer and Glasgow City Council is saving millions of pounds each year in clean-up costs they would normally have to spend cleaning up the, let’s be honest, rather awful ‘menchies’ that non-skilled graffiti artists would spray on walls.
The council saves money; Sam Bates is a Scottish artist showing his work; the Glasgow community have stunning Commonwealth Game scenes to look at; and fellow graffiti artists appreciate the work and don’t doodle all over it. I believe this is what we call Symmetrical Communication. It rarely happens. And yet here is Glasgow, the slightly jagged edged city, making all those who occupy her, happy. They just made a city-full of relationships! Let us hope to maintain them.
child genius with a 'delightful' mother; can't imagine who this might be in class....
ReplyDeleteInteresting points made here, think use the problem as the solution is great way of attracting attention to a cause
I definitely see the positive side of graffiti. It is so important to get the normal person's point of view. We only have to look at all the graffiti that was left on the Berlin Wall. It makes people think rather than being bombarded with corporate BS!
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