Corporate Reputation & Corporate Culture

Corporate culture, as we can feel, tends to be a key plank of PR management which is important and related to the reputation of the corporations. Every corporation has its own unique culture or value set. Building a reputation one bit a time can be seen as a good way to build positive corporate culture and reputation as well.

Google has a unique Google culture. Though Google has grown a lot since it opened in 1998, it still maintains a small company feel. At lunchtime, almost everyone eats in the office café, sitting at whatever table has an opening and enjoying conversations with Googlers from different teams. Within Google culture, it is believed that each Googler is an equally important part of its success. No one hesitates to pose questions directly to Larry or Sergey in their weekly all-hands ("TGIF") meetings – or spike volleyball across the net at a corporate officer. The atmosphere in google is such that each member of staff is willing to contribute to their works which build a positive image for the reputation of Google.

The core of reputation is that the people out there - media, customers, suppliers and voters - know what the company is about. They need to see clarity of purpose in the business and clarity of image.
But reputation also requires trust, which involves consistent delivery. The more reliable the company is and the more it keeps its promises, the more it builds its reputation.
So Google has also invested in several programs which, while not directly related to its core business, are designed to encourage innovation in areas it care about which makes Google more reliable.
Google Ventures - venture capital arm.
Green Initiatives - clean energy efforts.
Google.org - philanthropic arm.