The PR Bra War between M&S and Customers

Marks & Spencer, the high street retailer, has agreed to end its policy of charging more for larger bras after a campaign by customers when it found itself under heavy media fire for its decision to charge extra for larger-size brassieres.
M&S has bowed to pressure from bigger-busted customers to sell larger bras at the same price as smaller ones. So it decided to charge £2 more for bras with a cup size above DD. But Beckie Williams, a 30G lady, found the difference of the price and feel furious about this action of M&S and regarded this as discrimination. She created and led a campaign called “Bust for Justice” on Facebook and the group attracted more than 17,000 supporters. Finally, M&S agreed to end the policy

It seems to be a negative image for M&S, but Ian Monk pointed out that M&S wins in the bra and PR wars on the PR WEEK, “M&S executed a screeching u-turn with a one-price-fits-all-bras announcement”he claimed.M&S did well in this sort of crisis, M&S executed a screeching u-turn with a one-price-fits-all- bras announcement. the store was quick last year to leap on to the ‘green’ bandwagon being driven by the Daily Mail. In a noble and headline-grabbing initiative to help save the planet from the perils of tons of discarded plastic, the store levied a five pence charge on its carrier bags.Doubtless when the expense annoys enough customers it will go – probably amid another blitz of sales- boosting headlines.