As snooker is my favourite sport I always follow all events which take place in this field. UK Championship is the second biggest tournament after World Championship and now it will be called “PUKKA PIES UK CHAMPIONSHIP” which runs between 5 and 13 of December, 2009 as Pukka Pies will sponsor it.
As snooker is a sponsor dependent sport the more sponsors it has the better. That is why I am very glad to know that this time the tournament will be sponsored by well-known British brand. The company was founded in Leicester in 1963. It serves the UK, Ireland, Greece, Spain, Portugal, Germany, Belgium, Austria, France, Malta, and Gibraltar.
I think its PR department is doing a good job. As it is also known for sponsoring the England Supporters Band and Leicester Ladies Hockey Team it helps to maintain good relationships with its publics enlarging the number of its own consumers and increasing good attitudes towards the company.
Mark Selby, the player from Leicester said: "It's great news for snooker to have another big sponsor on board. The UK Championship is one of our best tournaments - all of the players are desperate to win it and it's up to us to make sure it's a brilliant event. As a Leicester man I'm also delighted to have a local company involved in snooker."
I think sponsorship is a very strong PR means, isn’t it? What do you think?
Absolutely. Sponsorship is one of the best ways to build strong relations with your publics as well as connect with them. And in the end, it also increases the profit margins of a commercial organisation.
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