PR Week , 11 November has announced that scores of Tory Party aides are poised to move into PR and public affairs as Francis Maude (pictured), the Shadow Cabinet Office minister, draws up a list of aides who are assured special adviser jobs in any new Tory administration that might come to power after the general election next year.
The article contends that Tory policy aides are leaving for jobs with PR agencies because they are not going to obtain posts as Special Advisers under a new Tory administration. But is that what is really going on? According to the article The Tories have announced plans to reduce Cabinet Ministers' Special Advisers from 2 to 1 partly in reaction to the perceived culture of "over-spin" under New Labour as typified by Peter Capaldi's Malcolm Tucker on the BBC sitcom "The Thick of It".
Could it be that those leaving the Tory party to take up posts in PR are doing so because their firms - and the former Tory aides - will then be hired by relevant Government Departments to spread the good news about the new Tory Government's policies? Are we in line to swap government by spin doctor for government by PR consultant?
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