When I think about memorable PR people I always remember one highly questionable Englishman. His name is Max Clifford and he seems to specialise in D-list celebrities and scandals involving the general public.
I did not want to do extensive research into his work since I wanted to merely write about what impression I have gotten as an avid gossip reader.
It seems to me that Clifford not only has a very close relationship with his clients (Kerry Katona named her son after him) but he only appears to represent those who come from the wrong side of the track; Jade Goody and former client Kerry Katona being good examples.
Clifford makes it his business to expose scandals to the media or even expose stories that are simply private; Cherie Blair´s pregnancy for example.I can only wonder why a PR person considers it his business to plant stories in the media that have nothing to do with him or his clients. Is he a PR person or a gossip writer?
Having said all this he does seem to be successful, if immoral, and if one is in PR for the money and fame then I guess one could take a page out of Clifford´s book of media manipulation and spin doctoring.
Iris Alma Vilbergsdottir
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